The Golden Boot website redesignNew homepage for the UK's oldest family owned shoe shop.
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Created on 02/03/10. Tags: the_golden_boot, website, redesign, photography
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The Golden Boot is a progressive footwear retailer in Maidstone.
Many things changed in the two years since I created the last website.
During these two years, the purely informative 7 page website with seldom visitors has grown into a highly visited online store with over 3000 items available for purchase online.
There is also a blog where the latest fashion trends are published.
The old homepage was no longer able to cope with the stream of information and
updates efficiently, which generated the need for a complete redesign. The new homepage was designed to integrate with the online store and the blog to provide visitors with multiple entry points to the information and the products on the website.
An expandable questions and answers platform was developed to give visitors full information about the services and products on offer.
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 thegoldenboot.co.uk
| The home page was designed to give visitors quick access to the products and updates while retaining the fashionable look. For that puprose, a photoshoot featuring the products from key brands was organised |
| New panoramic images of the departments were taken to bring the inner pages of the website to life. Here is the ladies department: |
Mens department
| The new homepage was designed as an expandable platform, allowing it to be capable of supporting any future additions to the growing online presence of the shop. |
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